About us

True instinct de nature's variety

True Instinct is a natural pet food brand owned by Nature’s Variety, a stand-alone natural cat and dog food company with headquarters in St. Louis, in the agricultural state of Missouri, USA.

At Nature’s Variety we understand and share the love for dogs and cats, that’s why we work with the aim of helping people transform the lives of their pets.

Our nutritional philosophy

At Nature’s Variety we believe that natural, holistic, and balanced nutrition, is key for dogs’ and cats’ optimal physical and mental development.

With this philosophy, we perform advanced nutritional research when evaluating, innovating, and improving our products.

In order to offer the best diet, based in natural and healthy ingredients, it must deliver on cats’ and dogs’ needs and preferences, just as nature intended.