Instinctive Nutrition

Two kinds of nutrition for dogs and cats

The total is more important than the sum of the parts. Holistic nutrition aims for global wellbeing and satisfaction through variety and balance in natural, high quality, easily digestible ingredients, with meat or fish as the main ingredient.

High protein nutrition offers a high content of quality meat and fish in combination with other natural ingredients to fulfil their diet. Protein as their diet’s foundation carries positive effects on cats’ and dogs’ physical condition, metabolism, and functional wellbeing.

Nutrition with evident results

  • Healthier and shinier skin and coat
    Essential fatty acids, omega-3 and omega-6, and zinc to improve skin and coat quality and health.
  • Optimal physical condition.
    Balanced amount of high quality protein and calorie sources, obtained from fresh chicken to help mantain skeletal muscle and activity levels. 
  • Digestive well-being.
    With whole grains (whole grain rice, barely and oats) and fibre, with prebiotic. 
  • Joint mobility.
    Antioxidants and omega-3 fatty acids, for strong and healthy joints. 
  • Healthy immune system.
    High antioxidant level (vitamin E, vitamin C, selenium), zinc and proteins that contribute to a healhy immune system.

Meet Natural Ingredients And Its Benefits

Meat and fish


They contain high biological value proteins, composed of optimal amino acids for efficient absorption. Furthermore, they are more digestible and appetizing, since it is their preference in nature.

Fruits and vegetables


It has an antioxidant effect and also protects on a cellular level due to its high polyphenol content, such as Quercetin. Good source of dietary fibre and vitamin C.


High polyphenol content, mainly anthocyanin, which give the fruit its color and are potent antioxidants.They help defend against cellular oxidation which prevents significant problems, such as diabetes, cancer, obesity and cardiovascular problems.


Remarkable phytonutrient content, with antioxidant and anti-inflammatory properties. Rich in vitamin C, and, recently, it has been attributed beneficial effects regarding type-2 diabetes and blood sugar control. 


High vitamin C and E, iron and magnesium content. It is also a high polyphenol source, with strong antioxidant and anti-inflammatory properties.


Rich in dietary fibre, vitamin A, vitamin C, vitamin K, vitamin B6, folic acid, potassium and magnesium. It has several natural components, such as sulforaphene, which has been attributed to detoxing and cancer fighting properties.


Beneficial for their eyesight, reproductive health, growth and development, due to their high antioxidant, carotene, dietetic fibre, and vitamin A content.


Stimulates the intestinal flora development, and helps control the blood sugar level, with its fibre and starch content. It also helps with muscle development, due to the leucine content in the proteins, as well as being a high source of minerals and vitamin B.


Even though it is a fruit, pumpkins can be considered a vegetable due to its fibre and carotene content (provitamin A). Ideal for weight loss due to its low fat content. It is also a source of vitamin B, C and E.

Tomato fibre

A mix of peel, seeds, and pulp produced by juicing. High fibre source, with a positive effect on the intestinal flora, it contributes to compact faeces. Also a good source of protein, iron, lycopene, vitamin E, amongst other tocopherols and phytosterols with antioxidant properties. 


Detoxing effect due to its carotenoids and flavonoids, low in calories and rich in dietary fibre, vitamins C and B6, potassium, copper, manganese, phosphorus, niacin, and pantothenic acid.


Helps regulate bowel movements and manage sugar blood content due to its high fibre content. They also contain significant amounts of vegetable protein, and antioxidants, such as vitamins C, E, ß-carotenes, phytonutrients and manganese. 



Seeds and plants

Flax seed

Contains omega-6 acid and α-linoleic acid, an omega-3 fatty acid essential for both dogs and cats. It also regulates bowel movements and improves nutrient absorption due to its high fibre content. 

Fish oil and chicken fat

Essential for their brain function, vision, immune response, and to improve their coat’ and skin’s appearance, due to the omega-3 (EPA and DHA) and omega 6 (linoleic acid) content.

Chicory root

Improves the overall intestinal health, regulates glucose blood content and contributes to weight control, thanks to the high content of inulin, a prebiotic fibre.  

Dehydrated rosemary

Rich in natural antioxidants such as rosmarinic, carnosic acids and carnosol. These compounds are believed to stimulate the immune system, blood circulation, and digestion. It has been observed, through animal studies, that they reduce weight gain as well as improve glucose and fat blood level profiles. 


Source of natural organic minerals such as iodine, potassium and calcium. It also contains ß-carotenes, B and C group vitamins and omega-3 fatty acid.