The true instinct philosophy
We respect cats' and dogs' instincts
Their instinct is a form of intelligence. A primal, intuitive and authentic behavioural model that makes cats and dogs extraordinary beings. When we trust their instincts we boost their natural intelligence, helping them fully develop and build strong emotional links with those around them.
Consequently, True Instinct offers a diet that is balanced and biologically adapted to canine and feline nature. A natural and healthy nutrition based on ingredients they could find in nature, and that allows them to enjoy the rich and plentiful life they deserve.